Project ObjectiveDesign the visual identity and event experience for Universal Music UK’s 2024 London event.
ClientUniversal Music UK
Digital, Brand Identity, Visual Identity, Event Design
Category Shortlisted for Arts Thread Global Creative Graduate Showcase 20241/4Challenge
Design a 2024 event concept that energises and engages people working in and around the music industry. The event should capture the vibrancy, creativity, and spirit of music, with room for a bold, artistic identity-including a new name and visual direction.
This is a celebration for Universal Music UK, taking place at an indoor venue in London. It’s aimed at bringing together staff across departments- from label teams to IT and Finance.
Logo Assets
Art Direction
2/4How did I develop the visual identity?Music offers an escape, releasing dopamine and creating euphoria. The visual identity captures this energy with a bright, electric colour palette and futuristic, bath bomb–inspired visuals, while keeping performers a surprise until the night.
The logo features custom typography that reflects the event’s vibrancy, amplifying anticipation and excitement-perfectly aligning with the name Umusic Uphoria.
What makes this event memorable to the user?Brand Assets
3/4Motion-detecting U Bands track the users heart rate, dopamine levels, endorphins, and movement in real-time. The data gathered is used to create real time visuals that fill the venue, instilling a sense of euphoria and unity throughout the crowd.
Two months after the event, every attendee will receive a personalised Uphoria Rewind, showcasing custom data visualisations of their concert experience.
U-band
Brand Applications
4/4The poster designs merge surreal, extraterrestrial visuals with everyday London scenes-capturing how music enables us to transcend reality. This visual contrast reinforces the event’s core theme: escaping the ordinary through euphoric, shared experiences.
A branded London bus service was introduced to transport employees to and from the venue. This ensures safe, inclusive, and accessible travel for all staff while also reducing CO₂ emissions by 45%.
Brand Touchpoints
Research and process work
