Design the men and women’s Spring Summer graphic t’shirts for the CORE consumer.

Project Objective

Client

Puma

Category

Apparel Design

Designs created on internship at Puma

1/2

Each tee falls into one of three design levels, defined by the number of colours, finish, and price point as outlined by the project line manager. Every graphic must feature the Puma logo, with creative freedom to ensure the designs align with the brand’s identity and connect with the CORE consumer.

Challenge

Designs

Puma Experience

Art Direction

2/2

Design Development

Combining my own creative expression with in-depth market research into competitor graphic tee trends. I developed design concepts aligned with the CORE consumer. The final Tee designs were selected for production and sold globally- an exciting and rewarding achievement.

Designed apparel

Images sourced from Puma EU website