Project Objective

Design the new animal collection for the CORE consumer.

Client

Puma

Apparel Design

Category

Designs created on internship at Puma

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Challenge

Design a versatile animal print graphic for Puma’s CORE consumer that speaks to current fashion trends while staying true to the brand’s sporty, confident aesthetic. The print needed to work both as an eye-catching all-over pattern and in combination with Puma’s iconic No.1 logo across apparel.

Logo

AOP Pattern

Art Direction

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How did I develop the print?

This collection features three bold colourways - pink, black, and beige- bringing a fresh energy to Puma’s core apparel line. With animal print on the rise, thorough research pointed to zebra as the next standout print, offering a natural evolution from their previous leopard print collection.

Designed apparel

Images sourced from Puma UK website