Project Objective

Create a graphics package of both motion and still graphics that showcases and explains Nike’s new Running Shoe Construct.

Client

Nike

Sports Design, Brand assets

Category

Project completed while at Accept and Proceed

1/3

How can we creatively showcase Nike’s three distinct cushioning types and clearly highlight what sets each one apart?

Question

Logo Assets

Art Direction

2/3

Nike provided brand assets and required their signature red to lead the project. With unreleased shoe models, we had to highlight the footwear without revealing full designs.

To distinguish the three cushioning types-Supportive, Responsive, and Maximum. I created a system of dotted illustrations reflecting different pressure levels. The result was a flexible visual language that clearly communicated Nike’s bold design ethos.

How did we showcase the three cushioning types?

Illustrations

3/3

Brand Applications

What are the deliverables?

Both image and video deliverables were requested for this project, and due to the quick turnaround, the team collaborated with a freelance animator. The main deliverable was a short-form video focused on showcasing Nike’s upcoming running shoes, with a primary emphasis on the three distinct cushioning types.

Digital Assets